Visual identity & online content

Once your position in the market has been defined, along with your strengths and the concerns of your clients, it is then possible to naturally derive an accurate vision of the communication style to adopt.

Much more than just words, your communication must be enriched with visuals, photos, videos, diagrams, and a graphic charter inspired by your logo. All of these elements constitute your visual identity and are one of the fundamental pillars of the development of your brand image and the trust that customers place in you.

Strong, clear and coherent identity

This communication style may be slightly adapted depending on your different targets and from one medium to another. Actually, communication on Instagram to a younger clientele cannot be the same as for an newsletter targeting senior customers with high purchasing power, for example. The same is true for B2B where you do not communicate exactly the same way when you're talking to a small customer or a larger account, which may require some small nuances in terms of style.

However, the main characteristics of your communication should be reasonably stable, clear and consistent, in order to build a strong and memorable brand image. This notoriety must be developed on the basis of the communication of your own style, your values and your messages that differentiate you from your competitors and position you intelligently in the market.

Websites, CMS, e-commerce sites, Facebook pages, newsletters, videos... Effective messages and visuals to convert more visitors into customers!

Websites & CMS

Your website is the cornerstone of your digital communication and it must be thought out and developed with intelligence and great care. It lies at the beginning of your choices of strategic priorities and your commercial positioning that must define the structure of your site and the teasers to communicate, notably on your homepage. Then it's every page, every visual, every line of text and every button that needs to be optimised to convert more visitors into convinced customers.

In this logic, your website should be regularly updated and improved, thanks to CMS (Content Management System) technologies allowing faster changes. These update systems will save you time and will also enable regular improvement of your SEO on Google, including Metatags management tools and the relevant Link Building work.

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E-commerce sites

Online sales is one of the areas of activity that is currently experiencing the highest rate of growth. It’s no coincidence that Amazon's founder, Jeff Bezos, has recently become the richest man in the world. For long, small physical outlets have suffered from profitability problems, unless they’re very specialised and very well located. But now, even large chains and supermarkets are suffering from the spectacular advances in the digital economy.

Companies that will successfully sell products tomorrow will be those investing in a successful e-commerce site today. Increased sales, geographic sales expansion, vertical integration to gather the margins of intermediaries, there are plenty of benefits from online sales strategy. But be sure to choose the right partner for the development of an e-commerce site! Seducing and convincing at a distance is a very delicate art. All communication must be thought out and optimised down to the smallest detail to turn the opportunities of contacts into new customers.

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Facebook page

In many sectors of activity, social networks, particularly Facebook and Instagram, have become a valuable tool for developing one’s reputation as well as for acquiring more new customers, often with an excellent return on investment. In addition to the immediate benefits of acquiring additional customers, by being active on these social networks, you are helping to modernise your image and profile yourself as a dynamic, state-of-the-art company.

Still, it is necessary to effectively control communication on social networks. It is with this goal for perpetual optimisation that BLUETIME ensures continuous training for its two experts in social networks. By working with our teams, every week, your Facebook page and your Instagram account will be enhanced with powerful messages and new visuals that will give your presence on social networks more energy, professionalism, and effectiveness.

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Newsletters

Retain your customers and relaunch your prospects who have shown some interest in your products and services through monthly or quarterly e-Newsletters to maintain regular business relationships. Don’t let your competitors take your place by being more dynamic than you. By regularly providing new useful information to your customers, you will create a more intense and lasting relationship with them.

The first key to success is a deep understanding of your clients' interests. The goal is then to collect information and visuals that will grab their attention and arouse their interest. Finally, newsletters must make your potential customers eager to learn more and discover the products and services you offer. It’s an art form and BLUETIME's communication experts put their talent at your disposal to increase your turnover.

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Online videos

Your chances of grabbing the attention of your potential customers and convincing them are even greater if you enhance your website with videos. Many studies have shown that the human brain registers messages that are both seen and heard much better. That’s the reason why television ads are worth so much money. Audio-visual ads make a lasting impression, with unrivalled effectiveness.

Also, make the most of the possibilities offered by YouTube to maximise the chances for visitors to discover your products and services. And don’t forget to choose an agency with high quality standards, so that your image is smooth and communicates powerful messages boosting your commercial success.

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