Data Business Intelligence : permanent optimisation

Currently, 45% of the time spent on information goes through the Internet, while only 5% of the time is spent on print media (newspapers, magazines...). (*) As a result, more and more companies are choosing to transfer their communication budgets from other media to digital media (Google, Facebook, portals...). This results in increased competition on the web, higher bid prices and more money invested.

The intelligent optimisation of these budgets invested in digital communication is, logically, the key to the success of commercial enterprises. (*) Source: study published by Digimedia

Data-Driven Management

The technological tools for collecting and processing information on visitors' behaviours are constantly improving. More than ever before, it’s now possible to make better campaign management decisions based on accurate and detailed numerical information, which needs to be analysed with care and awareness. This new way of optimising management based on the most advanced numerical data is called « Data-Driven Management ».

On which campaigns should the budgets invested be increased? Which keyword combinations are not profitable enough? Which visual variants can increase conversion rates from visitors to customers? How far from a point of sale is it profitable to communicate? Up to what age group is it best to communicate with a given social network? By mastering the latest high-performance versions of data intelligence technologies, BLUETIME enables its partners to gain more new quality clients for the same investment budget.

Google Analytics

The first of these tools is naturally Google Analytics whose latest features, if properly used, provide a detailed analysis of the performance of each campaign, each ad text and each keyword.

BLUETIME doesn’t just use simple basic campaign management techniques. Our experts have developed state-of-the-art methodologies to finely segment and customise campaigns, ad groups and keywords in a much more subtle and effective way than the traditional methods used by most agencies.

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Google Tag Manager

Our job goes far beyond reaching traffic goals on a website or Facebook page. For our customers, we want visitors we bring to their website to be targeted visitors, with good purchasing power and a short-term project, so that they quickly become good and loyal customers.

At BLUETIME, all our energy is focused on optimising the revenue and profit margin of our client-partners. We carefully use tracking tools (such as the Google Tag Manager) to accurately analyse the behaviour of each visitor (path of their visit, where did they click, when did they leave the site, which visitors from which campaigns filled out the most contact forms...).

The intelligence with which we fine-tune these complex analyses allows us to achieve superior business successes to maximise the growth and profitability of our customers.

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A/B Testing & other technologies

The many advanced tools we use include the « A/B testing » technology, which increases the rate of conversions of visiting customers by selecting the most effective page variants of the site.

In a nutshell, this technology makes it possible to compare the performances of a variant A of a page of a site with the variant B where, for instance, a photo or a teaser (teaser button) is changed, in order to no longer have to rely solely on your feelings to make visual optimisation decisions. This type of tool, as well as many other techniques mastered by our expert teams, can increase the profitability of your campaigns as never before.

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Reporting & follow-ups

All this work of analysis and optimisation of your campaigns, content and visuals of your digital communication is naturally subject to daily internal monitoring and regular communication with each of our customers. We systematically issue a precise monthly report geared to the optimal decisions to be made.

In addition to these monthly e-mail and telephone exchanges, we’re committed to gathering the analyses, recommendations and decisions in a collective meeting at each of our customers, at least once a quarter, to perform even more in-depth face-to-face analysis.

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