Strategic marketing & digital strategy

Your budgets are not unlimited. That’s why it’s particularly useful to make reasoned choices and use a targeted communication. These prior analyses take little time, but they’re extremely valuable for maximising your growth and return on investment. It is essential first of all to define your company's development priorities in the markets where it is active. Secondly, it is equally essential to get an in-depth understanding of what is going on in the minds of your customers and all the parameters that motivate their purchasing decisions, knowing that there are different customer profiles on the market.

At first glance, these two issues may appear straightforward, but the reality is often much more complex and subtle. And it is by precisely defining your commercial positioning strategy in your markets that we work with you to lay out the basics of building a digital communication program to optimise your growth and your profitability for the months and years to come.

In-depth analysis of your positioning to communicate the right message to the right target.

Your commercial priorities Evolution, growth, benefits, opportunities

Using analysis grids and investigation techniques, we will explore with you to define what has emerged from your evolution in recent years, as well as your best future growth opportunities.

Commercial priorities & analysis of your clients

Together with you, we’ll define the activities that generate the best profit margins along with any possible requirement to complement, balance or rationalise your product and service offering, taking into account both your clients's interests and, of course, the financial interests of your business, in the short term as well as in the medium and long term.

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Categorisation & analysis of your clients Their profiles and commercial priorities

For each of your activities, we analyse with you the different profiles of your customers (their age, gender, geographical location, purchasing power...). We try to understand in depth their purchase decision criteria, from both a rational as well as an emotional point of view. Only the combination of these two approaches will make us able to communicate effectively. The objective here is to reach the right target with the right message that will get their attention, seduce them, and convince them to choose your products and services.

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Analysis of competition Benchmarking and differentiation

To position yourself in the marketplace and highlight the strengths that differentiate you from your competitors, a very useful technique is to carry out an analysis of the communication and positioning of your closest competitors. The first step in this analysis is to intelligently select quality competitors and understand their strengths and weaknesses.

Analysis of competition, specific positionning & values

The second step is to analyse their communication methods in order to be able to draw inspiration from some useful points and most of all, in order to understand the different types of competitive positioning that exist on the market.

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Your specific positionning Strengths, targeting and competitive advantages

After deepening your strategic development goals, the different types of customers you can approach and the different ways in which your competitors position themselves, it is then possible to define your own positioning in your markets with the greatest clarity.

It's about choosing which opportunities you will prioritise, what strengths you will be able use as support, which customer categories you will favour and what specific benefits we will be able to highlight compared to your competitors, in order to deploy a much more effective communication.

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Mission & values The meaning of your business

In order for your communication to be complete and effective, it is important to include powerful emotional values that speak to your clients.

Your customers share a certain vision of the world, concerns and passions. It is by understanding their mindset, their tastes and their values that we will be able to reach what is deepest in them and turn them into loyal customers. It is important to succeed in the delicate alliance between the aspirations of your customers and your own corporate values, your raison d'être in the market that you can communicate with sincerity, pride and success.

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