Digital advertising: more intelligent visibility

If you haven’t yet entrusted your digital advertising campaigns to BLUETIME, you’re probably not aware of the number of additional customers you may get for the same budget. Bidding prices that are too high, top opportunities missed, irrelevant or non-priority keywords, very inaccurate targeting... You can‘t imagine the current waste that there is in your advertising expenses if they’re not managed by a high-level multi-specialist team, like BLUETIME.

Specific and targeted campaigns on Google (SEA & SEO), Facebook, YouTube, Bing... To reap more customers for the same budget.

AdWords campaigns (SEA, Search Engine Advertising)

With immediate results visible in less than 24 hours, Google AdWords is an important source of new customers. Unfortunately, bids on the most obvious and therefore most competitive business keywords have a tendency to rise sharply these days. Worse than that, with the traditional way of managing campaigns (by most agencies), you’ll increasingly often pay far too much for a considerable amount of irrelevant traffic from curious people, competitors or spammers who are not potential customers in the purchasing process.

With our 5 AdWords experts, all Google-certified, BLUETIME is certainly one of the most qualified and up-to-date Google Partner agencies to improve the management of your AdWords campaigns. It is no coincidence that the BLUETIME agency was selected by Google for its Google Business Elevator program at the end of 2017, rewarding the few Belgian agencies with the highest development potential, based on our growth, expertise and professionalism.

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Natural referencing (SEO, Search Engine Optimization)

With results less rapid than for SEA, but often more profitable in the medium and long term, your website can probably still be optimised for better keywords relevant to organic SEO.

This additional visibility will maximise your growth and ROI for months and years to come and bring you greater market recognition and credibility. A large portion of visitors continue to consider your presence in natural Google results as a guarantee of quality, professionalism and seriousness, while being aware that the AdWords space also includes unprofessional or starter competitors who are just buying paid space, without their professionalism and experience having been evaluated by Google.

Being present in both SEO and AdWords (SEA) for many relevant keywords, your company will be a key player, a strong reference in the market. This status of greater credibility will allow your potential customers not to rely solely on prices to choose you, but also on the confidence in your professionalism and the quality of your products and services.

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Advertising on social media (SMO, Social Media Optimization)

For several years now, the amount of time spent on social networks, mainly on Facebook, has been growing considerably. What's newer and critical to your digital communication program is the increased targeting and effectiveness of social media ads.

Once used for branding purposes only, social media advertising campaigns, if managed by specialised people in a leading agency like BLUETIME, have now become powerful tools to gain new customers at a lower cost, often with an excellent return on investment.

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Other social media (online guides and thematic portals)

With a rapidly growing audience in recent years, online portals and media continue to grab additional market share each day from print media. The time spent reading newspapers, paper guides or directories has significantly decreased compared to the time spent on computers, tablets or smartphones.

Your potential customers spend more and more time reading feature articles and advertisements on online guides and web portals such as TripAdvisor, Doctissimo, Immoweb, Resto.be, as well as the many thematic and geographic portals of the BLUEBOOK group. This network of targeted Internet portals is managed by our agency BLUETIME and harvests more than 2 million Belgian visitors every year at the precise moment when they make a targeted commercial search.

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